OrangeNEWS 06/26: OrangeDECO PolyPearl Effect laminates

OrangeNEWS 06/26: Product  of the Month OrangeDECO PolyPearl Blue, Silver, Gold

Dear friends of orange Media,

Why are we actually doing this? This is not a philosophical question about the meaning of life. The question is specifically directed at our business area. Our daily work of printing, plotting, cutting, laminating, and bonding – why are we actually doing this?

The answer is quite simple: It’s about attention!
We do all of this to attract attention. Whether on a car or a bus, as a flag outside or a display inside, whether a wall, fence, window, or floor is covered – it is meant to be seen. And not just that – it is meant to ‘catch the eye.’ This is especially true when we add road markings or safety signs. These are not only meant to be seen – they MUST be seen. It’s all about attention.

Now the printer and advertising technician has many options to achieve this. He has color films in 1,000 different colors and printers with 4, 8, or 12 colors, including metallic and white. Now, no-one can look away. But outside, there is competition for attention. Many are vying to be noticed. So it’s about gaining a competitive advantage. How is that possible?

One tool for this is definitely Effect laminates. I’ve already got an outstanding print and need to protect the surface anyway—so why not give it an upgrade, a whipped cream topping, or maybe even a cherry on top?

The SMS range now includes three effect laminates that practically scream: Here I am! With our OrangeDECO PolyPearl Blue, Silver, and Gold, attention is guaranteed. These products are polymer effect laminates, some of which are already used in the car wrap industry. On car paint, these products create a metallic effect, so to speak. But this effect doesn’t only work on paint—it works on ANY surface. And because the film is made from a high-quality polymer, it can also be easily applied in three dimensions—especially on a printed polymer.

You want to stand out? That’s easily possible now, Now is the right time to test the films and stock up.

We had already hinted about new products at the beginning of the year – now we are delivering!

We send you orange greetings and always lots of attention,

Your OrangeTEAM